To support Belle Isle’s national expansion into new markets, I developed & directed partnerships with key influencers to solidify our brand positioning and reach new audiences.
By identifying influencers that had a food & beverage and entertaining focus to their content, we aimed to leverage an audience that would be more receptive to our products as new, accessible and versatile replacements for other clear spirits.
@probablythis
2018, recipe development + blog & social media content
To coincide with our launch in the New Orleans market, we partnered with lifestyle influencer couple Matt & Beau (of @probablythis) to develop a content series that highlighted Belle Isle products as a smooth and versatile replacement for vodka.
“Belle Isle Moonshine is made from 100% organic corn, and tastes like a vodka with character. It can be used in a similar fashion to any clear spirit, and some of their infusions can be used to make some pretty fantastic creations (looking at you, Cold Brew Coffee infusion!). We’re using their classic Black Label moonshine to create a standard Bloody Mary, and also their Honey Habanero moonshine to create our spin on a Bloody Maria, which is just a Bloody Mary made with tequila.”
@eatingwitherica
2018-19, recipe development + blog & social media content
As part of our rollout in the Atlanta market, we partnered with lifestyle influencer Erica Key (of @eatingwitherica) to develop a content series featuring Belle Isle cocktail recipes with a specific focus on entertaining for holidays and parties.
“I spiked my hot cocoa with Belle Isle Honey Habanero. It blends so well and gives a slight hint of spice. If you aren't into spiciness or that "kick," no worries! You can use Belle Isle Black Label.”
@shannaabattle
2018, blog & social media content
W partnered with style influencer Shanna Battle (of @shannaabattle) for our Field Guide content series, which explored the neighborhoods of our hometown Richmond, while highlighting other local businesses and featured Belle Isle cocktails on bar menus around the city.
